Website Funnel Optimization Checklist

Use this checklist to ensure that your website funnel is well-optimized:

• Goals in Google Analytics

  Setting up a goal in Google Analytics is the first step toward creating a well-designed online conversion funnel. The information you gather will show you where your users are leaving the conversion funnel. You can either use a Goal Template, a Smart Goal, or design your own system.

  For example, you might notice that visitors are bouncing off of one page in the conversion path where the price is displayed. Is it possible to increase conversions by pushing the price down the sales funnel? Would it be beneficial to include trust aspects on that page? These kinds of questions will help you improve your funnel and eventually increase conversions.

• Landing page Analysis

  Once you’ve completed the funnel visualization, you should test the following elements on your landing page:

  • Headlines: Test alternative headlines to see which ones bring in the most visitors.
  • Copy: The content should include all of the benefits and added value to the reader, as well as convincing suggestions to encourage him to convert.
  • Color: To increase conversion, experiment with different background and text colors.
  • Font Style and Size: Experiment with various font sizes to see which ones keep readers on the page longer. Additionally, experiment with different font styles to see how they affect conversion.
  • Customer’s path to purchase: Test the path to purchase to see if there is any friction. When it comes to abandonment rates, slowing down the page loading speed could be the major problem. To test your conversion funnel, use Google’s Page Speed Insight tool. During a usability test, you can also discover the influence of a slow page load on conversion. To find the best buying path, combine the two methods.

• Examine the sign-up forms you've created

  The next stage in the website funnel optimization process is to test your sign-up forms. The following are some of the most important aspects to check:

  • Headlines: On your sign-up form, experiment with different titles and see how they affect your sign-up pages. Take this seriously. It has the potential to greatly increase traffic and conversions.
  • Text Box wording: Make sure you don’t use any words that are difficult to understand. You might lose visitors if you don’t.
  • Text box placement: Test where the text boxes should be positioned on the form to see which layout converts the best.
  • Text boxes per page: Examine your conversion rate to see whether fewer boxes will result in higher conversions. It’s important to remember that fewer text boxes don’t always equal more conversions. By gathering additional information, you can really improve back-end conversion.
  • Captcha: These filters are effective at keeping spammers out, but they can reduce conversions if they are too tough to read.

• Put your trust elements into a test

  Trust is really important–especially when you’re attempting to persuade others to give you money. This is why, on your landing page and throughout your online conversion funnel, you must establish trust.

  These items are required at a minimum:

  • Protection: Will you guarantee that they will get their money back if they are displeased? Will you be able to complete this task in less than 30 days? How long do you think it will take? To find out which pulls the best, try out a few different variations.
  • Testimonials: Reviews and the use of HTTPS can also help to increase trust.

• Conversion Rates in Email

  Creating an email newsletter list is a crucial step in the website conversion funnel. In your emails, test the following aspects:

  • Open Rates: The subject lines of your email newsletter will determine whether it succeeds or fails. Make sure you’re utilizing the most persuasive copy possible. To increase conversion rates, test several variations on a regular basis.
  • Copy: Test a short or long copy in an email to discover if the majority of your audience is interested in clicking and reading any type of content on your website.
  • Open Rates Aren’t Enough: Open rates alone aren’t enough to give the complete story. Integrate links into the copy to see if more or fewer links encourage users to click. Also, experiment with different anchor text copy.
  • Plain Text or HTML emails: Determine whether your audience likes plain text or HTML-based emails. For example, you can conduct a survey.
  • Call to action: To find out which call to action generates the most traffic to your website, experiment with numerous variations. Also, make sure that these CTAs are in the right place on the page.

• Live testing

  Request people to find your website on Google and complete the conversion funnel. Make sure you tell them what you expect users to do when they visit your website. Ask that they speak their opinions aloud and record the conversation or take notes until they are finished. Make adjustments to your conversion process and repeat the funnel optimization process until consumers can complete it without abandoning it.

• Minimize the steps necessary to convert

  In general, reducing the number of steps should improve the total conversion rate. This isn’t always the case, but if there are any steps that can be streamlined or removed, you should do so.

   

  If you have any other questions don’t hesitate to contact us.

   

  For more checklists, you can visit our resources page.