Dark Mode

Creative Messaging Checklist

Have you ever heard two people describe the same story in completely different ways? They most likely gave you wildly different answers based on their own preferences and experiences. That is why it is crucial to fine-tune your brand’s messaging strategy. As your marketing and sales teams expand, you’ll have more people conveying your brand’s core message on a daily basis. And if you don’t have a unified messaging strategy for all of them, the message will be subject to their individual interpretation.

Get clear on your vision
- Characterize the startup’s target audiences and organize the company’s marketing messages, in order to create marketing material that speaks to each audience, and best represents the brand.
Understand your strategy

Use SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess your organization’s current position before you decide on any new strategy.
Recognize your target customers’ ‘pains’
- Discuss your customer and your target market -You’ll need to double-check who your target audiences are. Who is your target market? Who are your potential customers? Create your buyer personas. You’ll explore their positions as well as their individual journeys from awareness to consideration to buy. Examine the problems that your clients are having, what are their pains?
Identify how/why your product/service relieves that ‘pain’
- Many aspiring entrepreneurs base their startup on products that monetize industry trends, market share opportunities, and the desirability of a proposed solution to a problem. But a product, on the other hand, will not resonate with an audience unless there is an emotional connection or desire for it. That’s why all successful products begin by defining not only a broad problem, but also a specific pain point — the human, emotional aspect of product management that attracts customers and makes them feel something.
Know your competitors and your competitive advantage
- Inquire about the company’s, product’s, or service’s unique capabilities – You’ll begin by making a list of all features and benefits, as well as how they answer customer concerns (what is your promise?)
- Explore why your startup is different from your competitors. What makes you better at resolving your customers’ problems? What distinguishes your startup? Ask your customers which businesses or products they were considering before choosing yours?
- Create a competitive advantage. Where do you see yourself in the market, and where do you want to be? examine your startup’s data. Examine everything you can get from third parties, as well as marketing patterns and details you might have on hand.
Outline your main message based on your value proposition
- Determine the value of what you have to sell (Unique Selling Proposition). It’s possible that the value is all bundled up in one proposition, or that there are several value propositions. Create two value propositions: a short and a long value proposition.
- Define a main message to your brand that will run through all of your marketing materials. Your main message should be tailored to each type of audience, and it should be backed up with supportive messages as well.
Choose the correct tone of voice to convey your message
- Tone refers to the emotion you want to convey through your branding. Are you aiming for a more funny, casual brand? Make sure it’s relevant to your target audience.
Communicate in terms your specific target market understands
- Break down the brand promise, positioning, and mission statement into “brand pillars” to get more specific. They explain the product’s three most critical selling points. Each brand pillar will also be supported by a key benefit or headline statement with supporting examples.

Creative Messaging Checklist

Get clear on your vision

Understand your strategy

Recognize your target customers’ ‘pains’

Identify how/why your product/service relieves that ‘pain’

Know your competitors and your competitive advantage

Outline your main message based on your value proposition

Choose the correct tone of voice to convey your message

Communicate in terms your specific target market understands

WhatsApp Chat