We are pleased to present the FIRST episode of the “EVIL PODCAST”, in which we hosted Yoav Hershtein, the brilliant Co-Founder of Epic Branding.
We’ve been collaborating for years, and after many branding & marketing processes, we’ve discovered that there’s a significant disconnect between what startups believe branding entails and the actual method and process.
In the episode, Yoav discusses the principles of storytelling and branding in startups, emphasizing the importance of working with the startup’s “Inner truth” rather than inventing something that looks great but isn’t aligned with the company.
Also, what is the importance of the logo (spoiler: it isn’t as significant as you think), what drives our life choices, and how critical it is for each startup to “have a suit that is truly tailored to its size”, a suit that is comfortable to wear.
